Finding your tribe is the key to marketing success. What's Your Target Market? This seems like stating the obvious, but for newbies out there: a target market are the people who are most likely to spend money with your business. Finding your target audience, i.e. the people who will get the most value from your product or service, can feel like a soul searching quest - one with a finnicky holy grail. Many small business owners start their marketing plan, with a gut feeling.